With so many digital marketing channels available, you might be thinking “is email marketing still a thing?”
YES! Email marketing is still one of the best and most cost-effective ways to reach and engage with your audience. Constant Contact reports that for every $1 spent in email marketing, the marketer receives $38 in return on their investment.
Even though email seems quaint compared to the sophisticated ways we interact on the internet nowadays, the number of email users around the world is still growing. In 2020, there were 251.8 million US email users, and that number is expected to increase by 6 million a year!
By creating a well-written email that ends with a clear call-to-action, email marketers can encourage readers to take that next step in their buyer’s journey – moving them ever closer to conversion. Don’t forget to include great visuals in your email and the subject line really matters. You want to keep that enticing and to the point.
If a subscriber has already bought something from you, they’re more likely to be receptive to your emails, and then more likely to convert again.
Whatever happened to Direct Mail? You know, that postcard, flyer, or coupon that filled your mailbox? While they never disappeared, social media ads took over as the preferred way to reach the consumer. Or what about those annoying pop-ups that follow you everywhere? Those took over too. We are really excited about direct mail marketing right now and here’s why: you can effectively and affordably reach your customers in what is now considered a unique way.
A huge benefit to direct mail is that you know exactly who is receiving your message. You’re able to identify the specific area you want to target as well as demographics such as, married or single, children in the house or not, income levels, education levels, homeowner or renter, etc. We have a hyper-targeted method of reaching your consumer at a really competitive price!
What was old is new again.